Firm Leverages International Network to Showcase Listings

08/19/18 by Steve Smith


Ebby Halliday Realtors and its sales associates possess a unique understanding of the global real estate market. This understanding is a result of the locally owned firm’s affiliation with Leading Real Estate Companies of the World, a network of premier real estate brokers in over 70 countries, and its luxury division, Luxury Portfolio International


When marketing a luxury home, Ebby Halliday Realtors taps the network of Luxury Portfolio International members and utilizes its website,, to expose listings to buyers across the globe. 


According to Mary Frances Burleson, president and CEO of Ebby Halliday Realtors, the reason to list with a luxury organization is often two-fold: exposure to more buyers within a broker network and more exposure for a home through targeted marketing efforts. 


“LeadingRE is responsible for more broker-to-broker referrals than any other group,” Burleson says. “And, Luxury Portfolio generates extensive exposure for your home through its award-winning, internationally focused website and an unprecedented global print advertising program. Simply put, by listing with Ebby Halliday Realtors you significantly increase the chances of attracting a qualified buyer to your home.”


By showcasing high-end listings on, Ebby Halliday Realtors leverages the strength of a website that consistently ranks at the top of Google search results and has more $1 million-plus properties than any other luxury real estate network, Burleson says. Ebby Halliday clients also benefit from LuxeAnalytics, an exclusive reporting system that allows sellers to see how much traffic their listing is receiving and the origin of that traffic.  


“Finding your home is a personal process of discovery, and Ebby Halliday Realtors and the accomplished global network of Luxury Portfolio brokers is ready to assist in the journey,” Burleson says. “I encourage you to explore luxury properties from around the world at”


With locations across North Texas, Ebby Halliday is one of the most respected full-service residential real estate firms in the country. The company and its Associates seek every day to elevate the home-buying and selling process into the wonderful life-changing experience it can be. 


To learn more about Ebby Halliday Realtors, its Associates and all of the properties available for purchase in North Texas, visit the award-winning


PHOTO: Shown is 5323 Swiss Ave. The four-bedroom Hal Thompson-designed home is offered by Kay Weeks for $3,700,000.